Picualia is an oil mill whose main activity is the production and marketing of extra virgin olive oil. It has more than 1000 members, most of them small farmers who live off their olive harvest.

The opening of the new oil mill in 2014 and subsequent inauguration in September 2015 represented a commitment to oleotourism as an instrument for diversifying the traditional business model, but also as a pedagogical tool, to spread the culture of olive oil and disseminate the excellence of olive oil. EVOO, compared to other fats.

The new facilities were designed with their tourist function in mind, favoring compatibility between the oil extraction and bottling activity and the possibility of visiting, participating in the processes, interpreting and educating on the manufacture of the oil, on its organoleptic and neutral properties. , carry out oil tastings, tastings, shop and restaurant. It should be highlighted as a milestone that more than 1000 farmers are committed to tourism as an instrument of productive diversification and prescription and education on the healthy properties of EVOO.