The ultimate goal of Aviva Turismo, a company located in Alcalá la Real, Sierra Sur de Jaén, is to achieve full customer satisfaction in the development of active and sports tourism activities. Among these activities, they currently organize hiking, mountaineering, mountain biking, archery, orientation in nature, etc., as well as interpretive and / or thematic routes. They also carry out the design, signposting and conditioning of trails to be done on foot or by mountain bike, preparing the routes for approval by the Andalusian Mountaineering Federation, if necessary.

Likewise, Aviva Turismo carries out participatory archery activities at medieval fairs.