It is a methodology that provides an integral and permanent system of quality management in a tourist destination with a new conception of the expected results, a focus on continuous improvement and an attitude of recovery and enhancement of resources and space. It is based on a comprehensive awareness of the destination and the identification of common objectives of the agents involved.

It seeks a homogeneous level of quality in the services offered to tourists within the same destination, so that no substantial quality deficiencies are found between the different products (agents) which make up the offer in the destination and, therefore, negative conditioning of the perception and satisfaction of tourists.