It is in 1997 when the first actions aimed at the constitution of the Open Shopping Center in the city of Jaén take place and, after knowing some of the few existing initiatives in that date of CCA's, it is concluded that although the associative germ it already existed, essential actions regarding accessibility, parking, pedestrianization and semi-pedestrianization were lacking in the area where the Open Shopping Center was to be developed.

That is why a waiting time elapses until in November 2000 the Merchants Association "Las Palmeras" is constituted, whose name is taken from the old Plaza de las Palmeras, today of the Constitution, geographic center of the location area. , taking charge of the planning, organization and subsequent management of the “Las Palmeras” Open Shopping Center in Jaén.